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BB Brenda Bell Brenda Bell says:Apple Event Announced for September 9: 'Surprise and Shine' Wednesday August 26, 2026 9:02 am PDT by Juli Clover Apple plans to hold its annual iPhone-centric event on Wednesday, September 9 at the Apple Park campus in Cupertino, California. The event will begin at 10:00 a.m. Pacific Time, with select members of the media invited to attend
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Brenda Bell says:Key Event Parameters Official Theme: “Surprise and Shine” Date & Time: September 9, 2026, at 10:00 AM PDT / 1:00 PM EDT Location: Steve Jobs Theater, Apple Park (Cupertino / San Francisco Bay Area) Broadcast Channels: Apple Official Website, Apple TV App, and YouTube Stream Pre-order Window: Expected to open Friday, September 12, 2026 Official Retail Availability: Expected Friday, September 19, 2026
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